This brand I created that I call CRÉATEUR is a brand of intention. The lovely part of creating is that there is no wrong way to do it. One thing my mother always says is that there are no mistakes in art. As artists we create what we create for ourselves, for the expression of what we feel matters in that very moment. Sometimes this initial intention can be clouded by demands of admirers, questions you don't have answers to, sales and deadlines, quantity over quality. I hope as you follow CRÉATEUR, it inspires you to always come back to your intention. Every detail of how you live your own creative lifestyle matters, and every creative lifestyle is full of possibilities. You just have to be curious enough to dive in.

Meet Gregory Sybouts. In this issue we dive into cinematographer Greg’s creative lifestyle and his perspective on creating in the moment. We talk about how he came to this way of life and what he would be doing if he hadn’t found it.